The Preview Seongsu

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2022 The Preview Seongsu

The Preview which is an art fair for new generation is held in Seongsu, KR hosted by ShinhanCard. This year's theme was 'PREVIEW'. The new generation artists, collectors and viewers came to get another chances, and older generation came to 'PREVIEW' next era of art.

bbareunson developed identity design of this fair as 'PREVIEWING EYES'. Also this place, SFactory has specific heritage, SFactory was a real factory and it has factory infrastructure such as garage, lift and pillars, etc. So we chose black and white eyes with other lines, illustrations make composition in any papers, clothes and digital screen.

Date

2022. 01. - 2022. 04.

Client

ShinhanCard

AML(Art Meets Life)

Graphic
The key visual of The Preview Art Fair are designed based on the different perspectives. We use a scale of sight, direction of eyes and forward-looking graphics to construct a unique key visual.

Color
The key visual of The Preview Art Fair are designed based on the different perspectives. We use a scale of sight, direction of eyes and forward-looking graphics to construct a unique key visual.

The Preview Seongsu
2022 THE PREVIEW ART FAIR held in SFactory, Seongsu. This place has its own infrastructures which had been for FACTORY. Thus, this graphic identity needed to be in this factory view and interior.